| There are these three basic things that myself and any other promoter look for when we receive a job to promote a product or an artist. I cannot tell you how many times people come up to me wanting their music to be promoted and they do not have one of the all important(p) components that I need in order to accept their project: |
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The first thing is the content… It must be something that the consumers must have or want. There has to be something about your product that will stand out from the rest, so the content has to be on point, or no one will want your product. The second thing is packaging… You have to remember that individual beings are very visual people, so with that being said, keep in mind that packaging is everything. If it looks like crap, who is going to want to buy or sell it? I have actually had people come up to me and want me to promote their product and it looked like who would have thought it…all I could say to them was keep it moving, because I will not even waste my time trying to promote garbage. You want to go all out on your promotional campaign, because it is a representation of you and what you are trying to promote. The third thing is supply and demand… You should have ample product to be put out. Don’t have 100 units and demand for me to be able to move that all over the World …it doesn’t work like that, that is why people need to really have a budget for promotions, because to get the word out about you or your product will cost. In addition to the above, you should have an EPK/ Electronic Press Kit, and should be prepared to hire a publicist, too. These are the most important things that makes a product move quickly. Good luck! |

